Are online reviews killing your business? You may be surprised. Consumerism was once fueled entirely by advertising and marketing. What was seen and heard formed our opinions on products even when it wasn’t true. Business reviews were available in limited formats and few consumers sought them out even on major purchases. It wasn’t uncommon at all for people to buy into advertising slogans and spins.
Thanks to the Internet and the instant, easy to access communication it affords getting real reviews from actual past customers is quick, simple, and best of all, often free. Those business reviews are very important in a day and age where the economy makes every purchase a major purchase.
With online restaurant, lawyer, and everything from dentist to esthetician reviews you can find the best services and know that what who you are paying is going to do the job you need, and even learn about possibilities you never dreamt of. When you look for service reviews of any type there are two types of review: expert reviews, and personal user reviews. Both are worth their weight in gold and should be considered equally for their specific reasons. They are real reviews from real users.
With expert reviews you will get information regarding the specifications, they know what each service should do and probably have a great deal of experience with a wide variety of similar products to compare them against. With user reviews you get a no-holds barred truthfulness that many professionals may hold back on a little bit out of fear of retribution, or no longer having access to a particular company’s line of product. Along with that user reviews usually amount to a larger number of people giving their view of a product.
There is likely to be a bit of a range of opinion and users will love a service, some will hate it, and others will be in the middle. Reading them all, looking at why they feel the way they do can help you make a valuable decision for them. What one user finds difficult you can decide isn’t an issue, and what another thinks is not a problem you may consider troublesome.
The value of any service review isn’t in someone else making a decision for you. That’s what ads and marketing campaigns try to do. The real value in expert reviews and real reviews consumers is the ability to see what is out there, what others think and see what your business offers so they you can make educated decisions for themselves.
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