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Is My Link Profile Working For Me

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Black Hat SEO: Pros and Cons

Black Hat SEO, like it or not, is a powerful strategy for driving a website to the top of organic searches. If black hat strategies are used correctly, they can be supplemental to white hat SEO, or replace research-based analytics and traditional SEO entirely. As with all things, black hat SEO has both positive and […]

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Bad Backlinks vs Good Backlinks

It used to be that any link pointing to a website benefited its overall rankings on Google and other search engines. In fact, it was Google that introduced the system back in 1998, making it one of the most important factors in its search algorithm’s decision process when assessing a page. Recognizing that, webmasters spent […]

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Choosing Anchor Text Post Penguin and Panda

Link diversity is what you need to obtain. When choosing anchor text for your backlink campaigns you really want to mix it up these days. Using the same keywords over and over to link to your site is the quickest way to get a Google penalty. Having some “natural” backlinks is important. When other people […]

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Buying Backlinks To Rank Your Sites Higher

With the recent Google Penguin updates, buying backlinks just isn’t the same anymore. No longer can you rely upon various spammy and low-cost services to get the job done. Hiring such businesses will only harm your sites for both the short and long term. Since you know what Google is capable of, wouldn’t you want […]

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