Search engine optimization has become increasingly popular over the last few years as it helps businesses, trades, companies, organizations and products get noticed on the Internet. Search engine optimization is essentially the strategic implementation of using algorithms, keywords and other user-friendly and relevant content to improve a website’s position on search engine result pages. The higher a website is listed on search engine result pages, the more chance it has to be clicked on. However, there are different types of SEO that help these websites get noticed – and it’s important to know the differences between each one before investing in some SEO efforts for your website that end up being useless, irrelevant or simply the wrong kind.
The fundamentals of SEO
Search engine optimization can mean anything from cleaning up your website to improve its ease of navigation to using specific keywords in articles and blogs on your site that your target market may be searching for. For example, if you are a dentist in Minneapolis, you could have a couple of articles or blogs on your website that provides answers to common questions, such as “Will my insurance pay for a root canal procedure?” or “What dental hygiene habits do you recommend to your patients?” In these articles, you could include a keyword phrase like “Dental offices in Minneapolis.” If someone in the area is searching for a new dental facility and looks for “Dental offices in Minneapolis” on a search engine, they will have a good chance of finding you. There are so many ways to enhance your website for search engine results, but it’s important to use the right kind of SEO to ensure you’re reaching out to the right target market.
Global search engine optimization is the right SEO to use if your product, service or business is trying to appeal to a worldwide target audience. When you use global SEO tactics for something like “dental offices in Minneapolis,” your search engine optimization strategies are going to reach as far as places as Europe, South America or someone searching for dental services in Hong Kong. Someone who offers local services would benefit much more greatly from a local SEO campaign, which will offer more relevant results and appeal to a target market that can actually take advantage of the services.
Those who sell products that can ship worldwide or businesses that have worldwide locations are the ones that benefit most from global search engine optimization. Having local SEO tactics for a business or service that goes beyond one specific area limits the site’s potential of receiving maximum exposure. Make sure to choose a global SEO campaign if your efforts go nationwide or internationally. Global and organic SEO is great for e-businesses or digital products that have no specific location preference or are headquartered all around the world.
Local search engine optimization is better for the small businesses that have locations in a concentrated city or region. This can be a medical facility, dental practice, car repair service, restaurant, supermarket or retail store and much more. When a local or small business chooses a local SEO campaign, their site’s chances of appearing higher on search engine result lists increase for that concentrated area – which boosts their online presence and exposure to local Internet users who are actively searching for something related to their trade.
When you’re choosing a SEO company to help with your site’s promotion efforts, make sure they are aware of which path to choose when it comes to local vs. global SEO. Let the SEO consultants know what your goals are and what target audience you’re aiming for. To avoid any confusion or ineffective strategies, ask them what they plan on doing to elevate your online presence in search engine results. This will help make sure you are both on the same page. The last thing you want is for the SEO company to practice international or global efforts when you are only looking to promote your dog grooming company in a specific metropolitan area.
It’s also important to make sure the SEO company you choose monitors your progress and traffic regularly so you know what is working in your favor and what needs to be improved. Schedule a consultation with a SEO company today to discuss which avenue is best for you and your website.