Yext Review: The Ultimate Scam Site

yext-scamYext bills itself as the solution for any business problems you might have. It uses a process called PowerListings, and it guarantees that you can get new clients and customers by using its services. As soon as you sign up for the service, the company will supposedly place your business name at the top of more than 20 search engines, and you’ll have personalized listings when people search for local businesses. While many business owners thought this sounded like a great idea, Yext is just another scam company that preys on the weaknesses of those with limited experience of how the Internet works.

Search Engine Rankings

Let’s say that you run a gardening and landscaping business in Des Moines, Iowa. When locals search for landscaping companies on Google, Google will put the top local businesses at the top of the search results page. If you have even one review from a past customer, Google will rank your information higher. If you have a website, that page will appear high in the search results too. PowerListings from Yext will do little to change the rank of your website or company name.

If you only read the information the company provides, you won’t know that it can’t help increase your rankings on Google. While you might see your business mentioned on Mapquest or Yahoo, most people do their shopping and searches through Google. They hope that you won’t notice that your Google results remain the same. Unless you want to pay a high price for something that doesn’t work, look for an alternative to this company, or better yet, do the work yourself.

High Costs and Cold Calls

Yext charges a high fee for its services, and while prices start at $500, you might receive a quote of $1,000 or more. You’ll also find that once the company has your information, it won’t let go. After filling out the contact form on the company’s website, a representative will call you with a quote. If you turn down the first quote, the representative will offer you a lower quote. Even if you say that you’re not interested and hang up the phone, the calls won’t stop. Representatives will call you at all hours of the day and night, trying to push you into a different package. You might even find that the company begins harassing or threatening you, claiming that it can ruin your business.

yext-cold-callingThe company often relies on cold calling in the hopes of picking up new clients. It has representatives who deliberately call companies, claiming that they asked for more information. Larger businesses often listen to the sales pitch without realizing that they didn’t contact Yext first. Those who turn down the company will find that the calls continues for weeks and even months with new sales pitches.

Many users also find that the company charges their credit cards automatically at the end of the year. Your contract won’t list the renewal terms, and the company will tell you that you can cancel at any time, but canceling is harder than you might think. The calls will continue after canceling your contract, and you might even deal with a few representatives who refuse to take no for an answer.

Potential Loss of Sales

Yext claims that it works with dozens of websites and will get the name of any business onto those sites, but the company often fails to deliver on that promise. When it does link those listings, it often uses affiliate listings. Every time that visitors use the link on that website to visit your page, the company makes money. You’ll also find that some of your listings link back to the company’s own website. Instead of users clicking on your page, they must go through their site to find your information. This company uses your hard work as free advertising, redirecting potential customers through its own website. Many customers will skip the page and look for another company in the area.

Citation Issues

One of the other big problems associated with Yext is with the citations on your page. Creating a page on Foursquare, building a Facebook page and launching other associated pages often requires verification that you own that business. Google requires phone verification, and other websites will demand that you contact them through a work email. The company somehow gets around these verifications when launching those associated pages and linking your company on different websites. When you decide to cut ties with them, you might find that the company refuses to give you back those citations, making it difficult to separate yourself from the poor pages the company built.

While a few businesses find Yext helpful, most companies learn that it charges a high fee for something they can do on their own. Search engines rank websites based on a process known as search engine optimization, which refers to the number of references to the company or specific keywords on the site. Pages with a high keyword density drop low, but sites with a good keyword density rank high in the results. By adding a few simple pages to your website that mention the services you offer or the products you sell, you can easily watch your rank improve.

I don’t think that Yext liked our review.

The following email was sent to us after posting this report:

I came across your review of our platform late last week and wanted to reach out to see if you had some availability to discuss these concerns in further detail.  We work with over 1,000 local SEO companies nationwide and care very deeply about our reputation. There are several items in your report that are particularly troubling that I’d like to clear up, if possible.

If you have an account # for our service that you can share I’d be happy to walk you through your Partner Portal in depth.  Hopefully, I can clear up some of the misconceptions or at least learn more details about the issues or failings that you see.  Our goal is to work in unison with companies just like yours to be a powerful tool that allows you to provide great service and efficiencies to your clients.

1.5 / 5 stars     

40 Responses to Yext Review: The Ultimate Scam Site

  1. Business owner October 22, 2013 at 12:09 am #

    Thanks for posting! I knew they seemed way to pushy. I didn’t like the sound of it from the begining. I have read more bad reviews than good! Stay clear!

  2. Pat Kendrick November 3, 2013 at 11:55 pm #

    They are pushy enough that very recently they got mapquest to forgo their free listing service that was in effect basically since the 90s and only start offering ridiculously priced premium listing options via yext platform

    HORRIBLE monopolistic bank-like vampire of a company in my opinion… they will get sued very very soon once they screw up someone’s SEO biz big time… watch

  3. Jeff November 5, 2013 at 4:03 pm #

    Yext is the largest scam company I have ever dealt with in my entire life. I have a lot of shady sale people attacking me with horrible offers over the phone, but Yext tops them all. Stay away from these people unless you enjoy having a miserable life.

  4. Another small business owner December 8, 2013 at 6:29 pm #

    Yext is also refusing to correct erroneous phone listings without monthly payments. More sleazy tactics.

  5. brian December 10, 2013 at 11:12 am #

    Yext is a JOKE. I constantly get offers to “check my business”. Every time I check, the results are the same… “wrong address”, “wrong business name” or “wrong phone number”. Within a few hours a rep from Yext will call you since they can obviously tell that you’ve used their site. They will try to deny the FALSE NEGATIVES that their site returns as a ploy to scare you into using them by saying “oh the site does that sometimes” Really? Your site “sometimes” blatantly lies to people? Sorry but I’m not paying $400 a month to update my listings that I know are correct. Don’t walk away from Yext – RUN away.

    • Bennett March 27, 2014 at 6:07 pm #

      Yes Brian they try to collect from me 0ver 3.000 now that they said i sign and own them please RUN Fast away from them far you can

  6. Adam Carter December 18, 2013 at 5:56 pm #

    Here is the biggest problem that I have, I talked directly with Yext.com, and also Yahoo.com (uses Yext) to update my listings.

    After a bit of prying, I got them to admit that after my first service term expires, if I do not renew. THEY WILL GO BACK AND CHANGE ALL OF THE LISTINGS BACK TO THE INCORRECT INFORMATION. Damned if I am going to pay them any money to repair the listings, only to have my listings held ransom for a subscription that soon as I stop paying they go out of there way to forcefully change the information back.

    This is the biggest SCAM that I have ever seen.

    (This is Yext)
    “What happens to my directory listings if I cancel Yahoo Localworks?
    Cancellation of Yahoo Localworks will result in the removal of all new directory listings and listings updates created when you purchased Yahoo Localworks. If you previously had a basic listing on any of the target directories, your listing should revert to the original basic listing.”

    • Johnny January 23, 2014 at 10:50 pm #

      The reason your business information would revert back is because you are severing the direct feed of the PowerListings software into the databases of the Yext network. Yext is like the wallpaper inside a house. There may be problems behind the wallpaper, but Yext covers it up nicely. If you want your information fixed right away, but do not want to renew or have the information revert back, you need to submit your business information to the major data aggregators in the year that you use yext. This includes infogroup, axciom, localeze, etc. Then when you decide not to renew, the data aggregators will have your correct information that they then dish out to the sites that Yext partners with.

      Try to think of Yext like any other business model. If you pay your doctor because you are sick, aren’t you going to pay them if you get sick again? If your car breaks down, shouldn’t you have to pay your mechanic to continue fixing the problems with your car? Yext is a service and a business, and just like any business, it charges to continue using it’s services. There is no one time fix or fee for any service in the world, and that’s a fact.

      • Tim Catron February 4, 2014 at 11:03 am #

        Hey, I approved your comment and posted the lovely email you sent me. Thanks for your contribution Johnny, or should I say Yext PR. 😉

      • Robert February 4, 2015 at 10:13 pm #

        Your analogies are ridiculous. If I go to the doctor to have my broken arm set I pay him for the service. He doesn’t revisit me and break my arm. If I Pay a mechanic to fix my brakes I have no expectation of him changing the oil but the brakes stay changed. I came to this review because I have been contacted by Yext, I specifically asked if I use the service for a year to fix all the errors they pointed out. What is the incentive for me to renew next year when the term expires. I was told, I will be so pleased with the ability to update information and offerings on all the sites at once that I will choose to stay. The Yext reprehensive implied my listings would stay the same if I discontinued the service the next year.

    • jeni March 12, 2015 at 6:46 pm #

      Yep – the reverted all my listings back to the old incorrect address/phone when my 1st year was up. Thanks a lot.

  7. YextGotoHell January 16, 2014 at 5:48 pm #

    I’m sick and tired of Yext taking over other local listing websites and hijacking my ability to edit MY OWN INFORMATION instead of paying some ridiculous amount of money to a bunch of sleazy assholes. As an SEO, they make my job total hell. Go to hell Yext, go to hell.

  8. Akent January 17, 2014 at 10:46 am #

    Yext is a complete scam.
    I get a daily emails from them (as many as 5 a day, all from different ‘associates’) until I had to block their entire domain. Their website does a lot of false-positives. After digging through many of their listings sites, I find out that many are OWNED by Yext!

    DO NOT waste your TIME.

    • Sean March 3, 2014 at 12:48 am #

      I also looked around and found the same thing, many of the listing services are just Yext card board listings. I really do not think many use those. I take lots of time to check my business and where it shows up and have had mixed results. Yext is very aggressive and seem to have their hands in all kinds of jars, I see their ads all over the place. I tried to use a service that Yahoo local had but it was the same, I think it was even a front for Yext. Dang that is frustrating… A brilliant idea to have a bunch of lists and only update them when paid.

    • Bennett March 27, 2014 at 6:11 pm #

      AND MONEY THAT YOU WORK SO HARD TO EARN

  9. Tim Catron February 4, 2014 at 10:58 am #

    The below message was sent to me after “Johnny’s” message wasn’t automatically approved.

    Name: johnny

    Email: deleted due to profanity

    Comments: Dear Tim,

    It was really unethical of you to remove my pro-yext posting in your comments section. talk about sleazy tactics…as a client of yext’s for 3 years I can actually attest to your absurd accusations. it would only be fair for you to allow both sides to comment on your erroneous claims. you only approve comments that support your incorrect views. you’ve never even subscribed to their services yet you claim to know so much in your “review”. and then to not allow someone who actually uses them to comment on your review? literally EVERYTHING in your review is incorrect about their services. sounds like someone is just upset that they’re losing business to a service that is way more affordable. joke…

  10. James February 4, 2014 at 9:25 pm #

    I agree with the review 100%. Overpriced scam artists using high pressure sales to scam people out of a lot of money. You can hardly call it anything other than scam since they keep you listings hostage and once created you can not access them without paying the annual fee which I think is about $450. If they told people up front that the only customers they have are “customers for life” a lot less people would have signed up.
    By the way Tim I would remove “deleted due to profanity” from this page. It will discourage people from leaving a website url in their comment and can hurt ranking of this page in google.

  11. Caleb February 13, 2014 at 12:33 am #

    Hmmmmm interesting stuff thanks for your feedback. I know Home Advisor does similar tactics from stealing leads away from your company website.

    What would you recommend as an alternative to Yext?

    Maybe Single Platform? Thanks!

  12. Heather February 25, 2014 at 9:25 am #

    I used Yext’s search to hit up every place our company was listed & fix it & then added them to the ones we werent listed on. If they didnt give me that long list of places I could list myself for free I would have never known…. They helped me…for free but yes they suck!

  13. Scott March 3, 2014 at 5:37 pm #

    I also fell for this scam and now unable to access any of these sites to update our info. I am thinking of having our attorneys file a claim with the FCC because they are scamming small businesses!

    • Bennett March 27, 2014 at 6:18 pm #

      Scott I’m with you please let me know they mess me up so bad and now try to collect3.000 from me

  14. David March 5, 2014 at 11:58 am #

    Thanks for the post. We recently noticed that Yahoo has teamed up with Yext, and as a result, we had lost one of our Yahoo Business Listings with over 20 reviews online. I tried contacting Yahoo, but they said “Assisted support is no longer offered for Local Basic customers. If you are a Local Basic client, please visit the help pages for support.”

    So it seems like they are trying to get everyone to use Yext and to pay for all these one time “Free” listings. I also noticed now White Pages is doing the same thing. There is no way to correct any of these old listings with paying Yext for it. Looks they are all sleeping with the devil.

  15. Pam March 10, 2014 at 12:27 pm #

    Fortunately I never fell for Yext. After having them run a few of those free listing scans and how bad the results were (meaning how off they were in who Yext said had what), there was no way I would hire them even if I had the money to do so. And you can run one scan right after the other and get different results! One excellent example of many is that one of the scans said my business wasn’t listed on Facebook, yet I’ve had an active FB business page for YEARS. What I actually do is take their list from the scans and do the checking (and fixing if really necessary) myself.

    Excellent article!

  16. Miranda March 31, 2014 at 11:30 pm #

    I spent the better part of today updating all the contact information on all the web searches today for my husband’s company. I came across yext and though the fee wasn’t too bad if it brought money in. I was currently frustrated with everyone of the sites not having a phone number so I was forced to submit an emqil and wait for help in this. While reviewing the yext site I had a pop-up from Ryan at yext asking if I needed anything. After telling him what I was doing he informed me that it was in my best interest to go his way because the ‘free’ listing companies would NEVER update the information. That summed it up for me on my decision because my husband had already gone through the same process I am going through several years ago. The only reason I am having issues is because he can’t access his email to update it ourselves. Within an hour of speaking to Ryan he was calling my husband. That’s when we remembered the harrassing emails and phone calls when he did this then. I had told Ryan I am stay at home mom I have more time on my hands than money. The funny thing is out of twelve of the sites I worked with today I am only waiting on three replies. I’ll take that $500 I saved today and spend it somewhere else. Thanks for the report.

  17. David Scarpitta April 7, 2014 at 5:41 am #

    I got a call from these jokers, and everytime I wasn’t happy with the price, they broke it down a little more.

    Not worth the duplicate content penalties and headaches if a client wants to scale back their budget and all that work, money and time are out the window. Just do it manually.

  18. Daniel April 16, 2014 at 3:14 pm #

    Thanks so much for the heads up. I called Yext to turn off the auto renew feature. I have my listings handled by them. So far no leads, calls or sales from any of their directories. I have eights months to get the one sale to pay the $500 fee.

    I really appreciate the posts about the auto renew feature.

  19. Anne April 26, 2014 at 2:31 pm #

    So I guess I really fell hook line and sinker!! So if I read it right now that I was billed for a year there is no refund, if you cancel that just means you will not be renewed for another year?

  20. Eddie Michael May 6, 2014 at 7:18 pm #

    Yext they need to be jailed they are fraud I was Dealing with the devil.
    Don’t waist your money like I did $500 a year and prices getting higher.

  21. Mike Baker May 28, 2014 at 1:59 pm #

    The companies that subscribe to Yext have made it impossible for small business. We perform SEO and management of listing for a number of small business, all which have been contacted by Yext. All have been basically threatened or chastised during the sales call. I find any Social site or Internet service that uses Yext we take of off our list to do business with including advertising dollars. I could see maybe a one time fee for the service if it was reasonable, but the large monthly fees and the threats to undo what they fix one time is bad business practices.

    Yahoo and most of the companies that Yext represents are worthless for good SEO, and as mentioned above if the listing doesn’t appear on the first page of a Google Search what use is it. I have found since Panda 4.0 most of the companies have been removed from Google’s search results.

    Also if you get no traffic which we monitor from these companies what real benefit are they.

    How can you recommend to a small business to burn what few dollars they have for advertising, to pay Yext for nothing.

  22. Stacey McCall, Pollack August 14, 2014 at 8:50 pm #

    Thank you for sharing. I didn’t have the money to pay Yext anyway and deeply regret giving them my phone number. I hope that everyone considering that company sees this review. If they harass me I’ll add a web site page onto my site similar to this one.

    Again, thank you,

    Stacey

  23. Sean August 18, 2014 at 4:31 pm #

    So I submitted my information and got the “list” of everything wrong with our listings, but as I went to change them manually at each site…I couldn’t find the ability unless I wanted to change it through Yext…from what I understand they’ve completely taken the ability to manually edit your own listings.

    Am i missing something or is this just part of the crime ring?

  24. ken huston August 24, 2014 at 8:45 pm #

    all these negative reviews. And not a single mention of how or who to use, to get your business listing out to people.

  25. jake October 28, 2014 at 7:59 pm #

    Seems like Yext has turned out to be the proper way to streamline the entire process. It also seems like there isn’t another legitimate service out there to challenge them in the marketplace and that makes people mad…I’m not sure I understand. If all of the search engines find Yext is the best way to gather information, shouldn’t you use it too? Just my two cents, I signed up 6 months ago and have never had a problem with the work they are doing. I also deleted my credit card out of my dashboard so it wouldn’t auto renew. The sales rep who politely called one time told me how to do that right away. I asked that they not follow up and they didn’t. I called them back a month later and signed up. My info was correct for the first time in years 4 days later. No complaints.

  26. Stacey November 7, 2014 at 7:26 pm #

    Hi,

    Update on Yext.

    Admittedly,Yext only called once or twice. I never answer my phone and they quit calling. I didn’t recieve the harassment that I feared from these reviews. They didn’t even send an email I don’t think. Albeit, I never spoke to them once. A few ideas for advertising is to use the tried and true.

    Google
    Online Yellow pages
    Bluehost – Offers free online Yellow pages listing and has awesome deals including Solo SEO and SEO professionals. Each site comes with free trial advs. with Google, Bing, OYP, and others. I’m getting reading to use mine soon.

    It has truly has gotten to where we have to pay for advertising in order to get visitors. If I had the finances I would try Yext just to see what happens. I’m just not at that place yet.

    You can also try LINK REMOVED (This lists your new post links in bookmarking sites) It’s free.

    I’m paying for one called Link Optimiser. I get a few from there. All of this info is on my site because that’s what I do. Try and help bloggers with lots of free information.

    Write and update blogs regularly.

    Post on other bloggers posts a lot.

    I’m paying for one called Link Optimiser. I get a few from there. All of this info is on my site because that’s what I do. Try and help bloggers.

    Stacey

    StoryBizCoach.com

    • Bill February 10, 2015 at 6:58 pm #

      Stacey,

      Your link posted in your stuff above for LINK REMOVED is a Bogus, Virus site…

  27. Ninth Engine February 24, 2015 at 10:12 am #

    Yext and whitepages are all bogus services, okay do give you what you pay for. But man, do you pay for it, I mean your gonna pay a lot. We at NinthEngine do basicaly the same for a much lower cost. I don’t know why people fall for these scams anyway. It’s best to find a Yext alternative then to buy their product. I totally agree with some of these comments.

  28. Steph March 30, 2015 at 11:12 am #

    Everyone should know several sites can not be corrected without yext (odd that they seem to have become filled with errors after the site outsourced to yext only) and if you stop paying yext your listings revert to original state or are removed.

  29. Chantal April 16, 2015 at 2:51 pm #

    Just got a call from one of Yext’s sales people today. When I told her I would rather upload my information to these directories manually than to pay $500, she got very nasty. She even said “well, good luck getting listed”. I actually felt intimidated by the call.

  30. pat wilson June 2, 2015 at 3:28 am #

    YEXT IS A SCAM HERE IS MY REVIEW I JUST FOUND ON YELP

    http://www.yelp.com/biz/yext-new-york?hrid=xlFdyirOQiXJ4f3K3XhPjQ and here is what the guy wrote I checked out what he said he is right about what he said.

    YEXT is a RIP OFF they allow FAKE BUSINESS TO EITHER TAKE over legitimate business names in ANY city of the USA causing harm to the business owner or simply allowing them to just makeup any business name out of thin air—
    we are using a building here and when we tried to advertise our business we found out there was this FAKE person using a FAKE business of our address—
    We contacted YEXT and told them and they REFUSED to remove his business even after we offered contact numbers of out city government and police to verify this business that what they have is a fraud made up business —
    All they care about is the $500 dollars— The business we are talking about just no one here thinks we are just making this up is called
    A1Junk cars at :
    2456 W Cornell Street
    ,Milwaukee WI 53209 feel free for anyone to contact our Commercial Neighborhood Service department at 414-286-2268 and ask for Commercial and they will let you know there is no such business at this address.
    YEXT is a LAIR just like the scam artists that go on there with these fake listings—Whats funny is I bet money instead of YEXT trying to correct FRAUD errors on there sites they will spend time getting there staff to come back in here to make GREAT reviews for them— Try spending your time doing right for your customers then wrong !

  31. Greg June 15, 2015 at 5:41 pm #

    Has anyone ever tried Moz Local? It’s similar to Yext and much lower cost. I chose Yext because they had more listings, duplicate suppression, and partnership incentives (like branded listing scanner) I’ve already signed up with Yext, but after reading this I’m a little hesitant to sign my other clients up on Yext

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